Billboard Designs
Over the course of the last year, I’ve had the opportunity to work on a variety of billboard advertising campaigns showcased across the Metro-Detroit area. From concept to final production, each piece in this collection required a sharp eye for hierarchy, contrast and scale. The challenge in billboard design isn’t making something big, it’s making something readable at 70mph, from 200ft away, in a split second. Whether working with existing brand guidelines or building something from the ground up, the goal was always the same: one message, zero confusion, and results that convert.
