Social Media Work: International Outdoor

Starting in September 2025, I took full ownership of International Outdoor's Instagram and Facebook presence solo, no team, no handoffs. International Outdoor is one of Metro Detroit's most recognized out-of-home advertising companies, and every post showcasing their billboard inventory, active campaigns, and community roots was researched, designed, written, and published by me. In under eight months, Instagram grew 16% and Facebook jumped 54%, climbing from 516 to nearly 800 followers through entirely organic content.